Simon Anderson Chief Strategy Officer, GEO
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Simon Anderson formed geo 10 years ago along with Patrick Cagier-Smith with the intention of empowering consumers in the home energy sphere. Patrick and Simon used to race yachts together where Patrick was the skipper and Simon was the navigator/tactician and they have carried these roles into our business. In these 10 years they have carried out a lot of practical consumer research as well as launched several consumer energy products. They have supplied over 3m units, mainly to the UK market, but increasingly to other European markets, particularly Nordic and BENELUX countries.