New leadership at Confianza Seguros combines all the expertise to consolidate our reputation as a leading insurance company in Colombia

In 2014 Swiss Re Corporate Solutions acquired 51% of the ownership of Confianza S.A. With this acquisition Swiss Re Corporate Solutions has combined all the experience gathered in more than 150 years of existence of the Swiss Re Group with the great local knowledge and reputation of Seguros Confianza in Colombia.

Since then the two companies operate together to bring all the knowledge and expertise in Insurance to guarantee our clients always the best service and experience.
The Board of Directors of Seguros Confianza, Swiss Re Corporate Solutions would like to express its sincere gratitude to Luis Alejandro Rueda who after 21 years in Confianza has decided to step down as CEO of Confianza and become Strategic Consultant for Andreas Berger, CEO of Swiss Re Corporate Solutions as of December 1, 2020.

"Luis Alejandro has played an instrumental role in Swiss Re Corporate Solutions entrance in Colombia and in other many projects such as consolidating Confianza as a leading insurer for infrastructure projects in the country, and in expanding Seguros Confianza's insurance offering from Surety, Construction All Risk and General Liability, to Property, Marine and Group Life," states Eduardo Angel Reyes, Chairman of the Board of Directors of Confianza Seguros, Swiss Re Corporate Solutions.

Today we welcome Juan Manuel Merchán, appointed as CEO of Seguros Confianza.

"We are convinced that Juan Manuel is the right person to continue leading our business and consolidating our reputation as a leading insurance company in Colombia and would like to thank Luis Alejandro for the energy, vision and heart with which he has served the organization and his customers," states Angelo Colombo CEO Latin America & Brazil Swiss Re Corporate Solutions.

Juan Manuel Merchán joins Seguros Confianza with more than 18 years of experience in the insurance industry where he has hold different leadership positions. He began his insurance career in 2002 as a Senior Underwriter at Chubb, and then held the Leadership of Financial Lines for Ace Group in the Andean Region, Mexico and Central America from 2005 – 2008. Afterwards, Juan Manuel held the positions of CEO of ACE Chile from 2009 to 2013, and CEO of ACE Colombia and SVP Latam from 2014 to 2017. In his last role, as CEO of Segurexpo from 2018, Juan Manuel led the transformation of Segurexpo as Colombia's leading credit insurance company.

Juan Manuel Merchán, CEO of Seguros Confianza